It’s Benji Lovitt’s Funny Israeli T-Shirts! Take That, Dorky Ben-Yehuda Stores!

Big announcement below….let’s get thru the GA wrap-up first….

Holy cow, I just left the GA. Can’t describe it any better than I did last year. If you’re a professional Jew, the power shmoozing doesn’t get any better in the world. If I were an Israeli and walked into this big American party, I’d be looking around, rubbing my eyes, and saying, “Whaaaaat….the…..heeeeeeeeeeell……IS….this????” Only in Hebrew and with an “ehh” or two thrown in.

If you followed the #ga09 hashtag on Twitter, you may have kept up with some of the fun. I only regret not starting an #onlyatthega hashtag a few days ago. You know, for things like:

Where men stare at womens’ nametags: Only at the GA
Where 5 Israeli men in suits walk into McDonalds: Only at the GA
Where a 10 minute conversation is quality time: Only at the GA
Where ALF, Dora the Explorer, and Alan Dershowitz grind on the dance floor: Only at the GA

Ok, I made the last one up.

It’s the GA, people.
Even aliens wear jackets.

You get the picture. Aside from all the fun, I made a ton of great contacts and am excited to get home and start emailing. You know, after I drink cafe hafuch and put on some new clothes. I got to do 10 minutes or so of stand-up before the aliyah panel, sponsored by the Jewish Agency, which was fun. Too bad Natan Sharansky walked in only after I finished. He must have been at the bar working on his two-drink minimum.

Before everyone puts their nametags into storage for the next 12 months, I better get my most recent big announcement online. For 2+ years, I have walked past t-shirt shop after kiosk in Jerusalem and marveled at the completely lame, unoriginal, pathetic, low-brow, and stupid tourist t-shirts. You know the ones….the shirts which haven’t changed in twenty years and probably longer than that.

Hilarious! And after these messages, Milton Berle!

“IDF: My Job is So Secret, I Don’t Even Know What I’m Doing!”
“Don’t Worry, America, Israel is Behind You”
And of course, rock bands which reached their peak twenty years ago.

Enough already. People are ready for a new line of t-shirts. Can you see where this is going?

Welcome to the brand-new What War Zone??? Israeli t-shirt gallery! With t-shirts appropriate for 2009 and beyond. So far, we have around 10 different options, highlighted by the….here it comes, I’m so excited…..”Yiyeh B’seder” theme!

Seriously guys, yiyeh b’seder.

Right now, they’re being manufactured on demand only on the Printfection online store as I didn’t have thousands of dollars and hours sitting around to get a t-shirt business up and running. When I get home, I’ll be getting them up on an Israeli-hosted site as well for local pricing and shipping, and would like nothing more than to start printing them myself at some point. Lower prices for my loyal readers, bigger markups for me, more laughs for the general public. It’s a win-win-WIN!

Aww yeah….you know you did.

So head on over to or to browse around and smile. Be sure of course to read the descriptions. Your feedback is absolutely wanted and welcomed. Like everything in Israel, it will take some time to work out the kinks but, remember…we’re only 61. We’re getting there, baby!

Huge thanks to my friend and designer, Hillary Menkowitz, who drew these up faster than you can say “flying falafel balls.” Another thanks to WWZ reader Jason Leibowitz of Bikkurim who helped me set up the URLs. And to anyone who gave me great feedback.

And before 800 people chastise me for not sticking to my guns by spelling it “chumus” on this shirt, I know, I know….it was a battle of ideology vs. marketing. The dollar won the battle…we will win the war. It’s chumus, dammit!

You’re the hummus-wrestling champion.

So buy a shirt, spread the word, Tweet, reTweet, Facebook, blog, Jdate, Friendster, Saw You at Sinai, two-cans-and-string telephone, and definitely Google Wave it.

Oh, and one more thing…it’s not too early to pre-order your tickets to the biggest Jew party this side of Kiryat Gat.

GA2010: See You in Beersheva!

Signed up on FB for updates yet? Everybody’s doing it. Ok, some people. Who I paid.

Become a Fan of Benji on Facebook!



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Leave a comment
  1. Baila November 10, 2009 at 2:10 pm #

    Congratulations, Benji on your latest venture. The shirts look great. I will publicize on my blog–glad to have another post for Nablopomo.

  2. Anonymous November 10, 2009 at 2:20 pm #

    fantastic—lincolen made me snarf. it is leetle hard to get to the graphics, might want to start there and then let people pick the shirt they want it on. for the next time you reconbobulify the site. oh yeah, and what's with the cherry on top of the shwarma? is that supposed to be a tomato?


  3. Anonymous November 10, 2009 at 4:04 pm #

    Could you please confirm that these shirts are the soft, thin Israeli fabric and not Hanes? That will make all of the difference.

  4. Alissa November 10, 2009 at 4:07 pm #

    Omigosh, I want a HOT guy t-shirt! Think that would go over well at my midrasha?

    The Linco-lin shirt is hysterical as well. :) As is the break-up "yiyeh b'seder"… ah hell, they're all funny!

  5. Terry November 10, 2009 at 5:55 pm #

    I love them! But can I get them in kid sizes?

  6. Mrs Bore November 11, 2009 at 6:02 am #

    Freaking brilliant!

  7. Maya / מיה November 11, 2009 at 6:55 am #

    Hey, I publicized your shirts on my blog. And click through for a bumper sticker idea that's GOLDEN.

  8. Maya / מיה November 11, 2009 at 6:56 am #

    btw, I love the HOT guy one! Brilliant! :)

  9. Anonymous November 11, 2009 at 9:32 am #

    Excellent, but what about one about Dudu the Shwamma king

  10. bataliyah November 11, 2009 at 12:55 pm #

    Love them! Totally on target. But really, $28.99 for a t-shirt!? Who did your market research on price points? Surely you can find another, cheaper vendor and sell more t-shirts. Then everyone wins.

  11. Lady-Light November 15, 2009 at 8:39 pm #

    Benji, these are really ROTFLOL. I can't fathom why no one thought of this before.

    You're right: the Middle East IS funny (wonder why I didn't think so before I met your blog…?)

  12. HolyCityPrayer November 24, 2009 at 7:38 am #

    May I suggest that you post the graphics in a size that is legible. We all know they are tee shirts, no need to emphasize that

  13. aliyah06 November 26, 2009 at 12:59 pm #

    How do I get Yihiye B'seder? I WANT THAT SHIRT!

  14. Benji Lovitt November 29, 2009 at 2:09 am #

    Aliyah06, you can buy one right off the site.

    Everyone, thanks for the feedback. Again, the website sets the base prices. I've hardly marked them up. I need to work on this….probably put them online too soon in a rush to get them up before my tour. Stay tuned….

  15. Leah Shira May 9, 2012 at 11:21 pm #

    Hi Benji,
    How can we buy your old shirt designs? We want the plain Yiyeh b’seder shirt…with Hebrew script only. Can you hook us up? Please send me the info on email. Thanks!


  1. The NU Campaign and Benji Team Up (The Best Combo Since Chumus and Pita) | Benji Lovitt - January 8, 2012

    […] After complaining to his friends about the same ol’ shirts, Renji finally did something about it and hired his good friend Swillary to design some new shirts based on a few ideas he came up with.  Voila!  Funny Israeli t-shirts! […]

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